“People don’t think; they stereotype. They don’t conclude; they categorize. They don’t calculate; they assume.” ~Harry Beckwith
This is a sobering quote from marketing expert, Harry Beckwith. He is very insightful and authentic and I highly recommend his marketing books. I pulled this particular quote out of his book, “You, Inc.” because it resonates with me in a very specific way.
The quote above represents a basic fact about our psychological priorities. When we’re busy or overwhelmed, for example, we don’t “have time to deal with” certain things. “Not having time” is rarely - if ever - based on actually not having time. It is based upon priority. It doesn’t mean we’re bad people. It just means that when we have stuff going on (especially if stressful), we don’t put as much attention onto other things. We sometimes brush them off with annoyance.
What does this say about consciousness? The above quote might imply that we are a collection of priorities, a collection of programmable responses. Does that sound crude? Without “presence,” without “the master in the house,” we are very much running on autopilot. We show up, and yet, no one appears to be driving behind the wheel.
When the mind alone is driving the wheel, there are many more judgments made. This may give light to how little actual thinking we might do on a daily basis. “Routine” is a superb example. On its own, it’s fine. But when the routine means that we “check out” and are no longer “present” in the body, routine can become a one way ticket to hell.
It doesn’t matter what we do, but it does matter “how” we do it. The results are staggeringly different when we are “present” and choose to truly engage versus when we choose to categorize and stereotype because “there just isn’t enough time.” Of course there isn’t enough time! There’s never enough time to do everything. We never will do everything. But…when we do have an urge to “take the time,” I suggest we do it and not brush it off. This is an engagement of our “presence.” This brings our spirit back; it wakes us up inside.
The problem we have is that our mind wants to decide, “because I don’t have the time to do that activity ALL of the time, I won’t do it ANY of the time.” Thus the psychological priority has been given, and the likelihood that we will engage in that activity will lessen because we have further buried the necessity for it. Do you see it? This is the psychological priority of presence in motion. This eventually turns a human being into a drone of conditioned responses. Alternatively, learning how to listen to those urges of feeling instead of smothering them with priority can bring about feelings of freedom and feelings of connection to spirit.
Listening for what’s being called to us from within will guide us into acting when it is time to act. We need not manage it. We need only listen and respond when we feel the call, and trust that the flow is leading us into a higher quality experience, which ultimately, creates miracles of change, and releases us from the need to prioritize what we think we don’t have time for.
God bless you.